When developing the brand identity for Athletic Ave, the focus was on creating a bold and impactful presence. The logo and visual elements were designed to exude strength and dynamism, while promotional layouts were crafted to showcase energy and vitality. Promo items such as t-shirts, water bottles, and gym accessories were incorporated to extend the brand's reach and leave a lasting impression. The color palette and typography were carefully selected to convey a sense of empowerment and motivation, reflecting the brand's commitment to inspiring an active lifestyle.